I grew up in the grind. As a former college athlete and now a coach who lives in locker rooms, gyms, and long tournament weekends, I’ve watched athletes give their all on the court or field… then go home using body products that don’t match the level they train at. Skin irritation, breakouts, dry patches, heavy fragrance, and ingredients nobody can pronounce — I knew there had to be a better way.So I created AthletiClean, a clean routine built from my life in sports. Athletes deserve products that support recovery, confidence, and skin health — not chemicals that work against them.This isn’t just soap. It’s a daily reminder to show up, stay focused, and smell like a winner everyday.— Coach K